The following is an excerpt from one of our business essays:

Sociological:

Linked to the economic factors above social changes have significantly impacted Kodak in relation to changing demographics in terms of the customers it targets. As such then changes in customer’s needs and preferences for high-tech imaging products and changing life styles has increased the pace of organisational change in Kodak in terms of meeting these needs. Increased globalisation arguably has led to customers demanding faster responses to their needs creating much more competitive business fields attempting to satisfy these desires. According to the CEO of Kodak the company’s business is not about technology but about pictures illustrating the company’s attempt to relate to the lifestyles of consumers, (Macher and Richman, 2004).

This is because customers have become more service sensitive as well as technique and quality orientated as a result of higher educational levels and income levels creating much more discerning customers in relation to these.

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